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Million Trees NYC
Reese Carpenter
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Grand Central Station will act as our hub as its roots spread to subway stations throughout the city.
Continued station domination.
The sprawling urban forest is achieved with layer technology inside of stationary binoculars.
As the reader looks closer they will see the trees are actually on a viewfinder that pulls out.
To coincide with the launch of our campaign we will initiate branded takeovers of New York based and New York centric websites.
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Million Trees NYC
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Published:
September 1st 2011
Reese Carpenter
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Reese Carpenter
New York, NY, USA
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Million Trees NYC
This campaigns seeks to instill a dramatic exaggeration into the lives of New Yorkers with the aspiration that some will take note of its pleasan
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1
135
0
Published:
September 1st 2011
Creative Fields
Art Direction
Copywriting
Million Trees NYC
nyc
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Attribution, No Derivatives
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